Having listened to thousands of cold call recordings, I know this video will bring a ton of value to a lot of reps doing outbound. In the first few seconds of a cold call your prospect needs to reach a point of relevant clarity and to get them there isn’t complicated. What you need to do, is provide just enough criteria for them to form a mental image and then associate that image with something they’re familiar with. In this video, I show you exactly how to do that and I share some call recordings so you can see it first-hand.